Posted on Jun 30, 2016 in
NEWSWORTHY
The Bistro Brunch at Sugar Land Town Square. Photos by Joey Belleza.
IWSC Group’s newest partnership with the Sugar Land Wine and Food Affair reinforces the group’s position within the food and beverage market in North America. The joint venture will be a true collaboration between IWSC Group and the Fort Bend Chamber of Commerce, whose CEO and founder of the festival, Keri Schmidt, will remain on the event board.
Following the blueprint of the group’s already established events, the Sugar Land Wine and Food Affair is an event for a wide demographic, from top chefs and foodies to wine connoisseurs and enthusiasts, to come together and immerse themselves in a world of gastronomy and mixology. The festival is made up of various events, beginning with an elegant VIP Kickoff Dinner, all the way to a vibrant On the Rocks Bartenders Challenge, wine and spirit seminars, grand tastings and an international bistro brunch over a five day period.
CEO of IWSC Group Allen Gibbons commented, “The Sugar Land Wine and Food Affair is the next step in the group’s aim to build a network of food and wine festivals across the USA, each one unique and demonstrating the quality and diversity that’s out there. We are building a network of events where the founders are still involved and engaged, whilst taking advantage of the true scale that the group can offer in key areas. I look forward to working with Keri and taking the Sugar Land Wine and Food Affair to even greater heights.
A giant Paella pan is one of the popular sights and tastes at the Sugar Land Wine and Food Affair.
“In the long run, we want to make the Sugar Land Wine and Food Affair an internationally recognized festival so people can appreciate all that the City of Sugar Land has to offer,” Gibbons continued. “This partnership is integral for IWSC in developing our footprint in the USA and will in turn enable the Sugar Land Wine and Food Affair to reach a wider international audience through the association.”
“IWSC Group could not be a better partner for us,” said Schmidt. “As a global events company who runs some of the world’s most prestigious events, they have a professional team with a great depth of experience in all aspects of event planning. Having this global influence and knowledge on board for the festival will be a great asset to echoing what we do, further than Sugar Land and beyond the USA. We want to have an international reach and firmly believe IWSC Group is the way forward.
“Knowing that IWSC Group’s events are all continuously growing in entries, sponsorships and attendees gives me full confidence that we will see a continuation of growth for the Sugar Land Food and Wine Affair. As President and CEO of the Fort Bend Chamber of Commerce, I have to remain conscious of new initiatives to benefit the Chamber membership. This partnership means we will continue active involvement with the festival and can maintain primary focus on our role as the advocate for business excellence in Fort Bend County.”
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