2104 Lincoln MKZ

2104 Lincoln Mkz

2104 Lincoln Mkz

By Steve Kursar –

The 2014 Lincoln MKZ is Ford Motor Company’s first real expression of their dedication to revitalize their luxury line. Now rebranded as the Lincoln Motor Car Company, Ford has finally pulled out all the stops in their efforts to bring back their iconic luxury status symbol. And, it shows in the new MKZ, a car that harkens to the past while being thoroughly up-to-date in incorporating technology that matters.

Lincolns used to be one of two top luxury car brands, along with Cadillac, that ruled American highways. But two gas crises of the 1970s that hurt large car sales, and then, Ford’s inattention to the brand eventually led to Lincoln’s drop in popularity with American buyers.  Suddenly, German and Japanese luxury brands seemed cool and hip, and Lincoln was relegated to those that thought of Lincoln as a style setter. Ford realized that they needed to do something big to refocus luxury buyers back to the Lincoln brand.

That first of many big things is the Lincoln MKZ, which was initially introduced as a 2013 model. It shares its DNA with the new Ford Fusion, but unlike previous Lincolns that were barely disguised versions of a Ford, this new MKZ has its own distinct personality. Its outer shell is pure elegant Lincoln, with a grill that’s the latest version of the Lincoln split-wing that first appeared on the 1936 Zephyr. And the interior, with standard leather seats, boasts the latest in automotive technology incorporated in MyLincoln Touch that allows you to do more than just communicate hands free. With SYNC, you can set cabin temperatures, radio stations and destinations with the sound of your voice.

For a base MSRP of $36,190, you have the option of choosing between two engines: a 240hp, 2.0 liter four cylinder EcoBoost that gets 22 mpg in the city and 33 mpg on the highway. Or, for the same price, you can get the most fuel efficient luxury hybrid in America with a 2.0 liter Atkinson engine mated to a battery that puts out 188 hp and gets an impressive 45 mpg city and 45 mpg highway. For a little more money, you can get the 300 hp, 3.7 liter V6 that growls when you turn it on.

If you’re in the market for an upscale mid-size sedan, do yourself a favor and check out the new face of Lincoln, the 2014 MKZ. It’s the latest advance in luxury.

Follow Steve Kursur at KursarOnCars.blogspot.com.